/* ================================================================
   COMERCIO DIGITAL PR — theme.css
   Sistema de diseño extraído del index.html de referencia (aprobado).
   Paleta del logo: navy / teal / oro. Fondo siempre claro.
================================================================ */
:root{
  --ink:        #0A1B38;   /* navy del logo — texto principal */
  --ink-soft:   #46536C;   /* texto secundario */
  --ink-faint:  #7B879C;   /* metadatos */
  --teal:       #0E8A80;   /* teal del logo — acción principal */
  --teal-dark:  #0A6B63;
  --teal-tint:  #E4F3F1;
  --gold:       #E9BA3A;   /* oro del logo — acento, se usa poco */
  --gold-deep:  #B98F1E;
  --gold-tint:  #FBF3DC;
  --bg:         #FFFFFF;
  --bg-alt:     #F5F8FA;   /* gris-azul frío, no crema */
  --bg-navy:    #0A1B38;
  --line:       #E3E9F0;
  --line-soft:  #EDF1F6;
  --wa-green:   #DCF8C6;   /* burbuja del chat simulado */
  --wa-brand:   #1F8F76;   /* verde del botón flotante de WhatsApp */
  --wa-bg:      #EFEAE2;

  --font-display: 'Bricolage Grotesque', 'Instrument Sans', sans-serif;
  --font-body:    'Instrument Sans', -apple-system, sans-serif;
  --font-mono:    'JetBrains Mono', monospace;

  --radius: 14px;
  --radius-lg: 20px;
  --shadow-card: 0 1px 2px rgba(10,27,56,.05), 0 8px 24px -12px rgba(10,27,56,.12);
  --shadow-pop:  0 2px 6px rgba(10,27,56,.06), 0 20px 44px -18px rgba(10,27,56,.22);
  --wrap: 1140px;

  /* Escala z-index semántica */
  --z-nav: 60; --z-dropdown: 70; --z-modal-backdrop: 80; --z-modal: 90; --z-toast: 100;
}

*{ margin:0; padding:0; box-sizing:border-box; }
html{ scroll-behavior:smooth; -webkit-text-size-adjust:100%; }
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  *, *::before, *::after{ animation:none !important; transition:none !important; }
}
body{
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--bg);
  line-height:1.6;
  font-size:16.5px;
  -webkit-font-smoothing:antialiased;
}
img{ max-width:100%; height:auto; display:block; }
a{ color:var(--teal-dark); }
:focus-visible{ outline:2px solid var(--teal); outline-offset:3px; border-radius:4px; }

.wrap{ max-width:var(--wrap); margin:0 auto; padding:0 24px; }

.skip-link{
  position:absolute; left:-9999px; top:0; z-index:var(--z-toast);
  background:var(--ink); color:#fff; padding:10px 18px; border-radius:0 0 10px 0;
  text-decoration:none; font-weight:600;
}
.skip-link:focus{ left:0; }

/* ---------- eyebrow con nodo doble (motivo del logo) ---------- */
.eyebrow{
  font-family:var(--font-mono);
  font-size:.72rem; font-weight:600;
  letter-spacing:.14em; text-transform:uppercase;
  color:var(--teal-dark);
  display:inline-flex; align-items:center; gap:.6em;
}
.eyebrow::before{
  content:''; width:8px; height:8px; border-radius:50%;
  background:var(--teal);
  box-shadow: 14px 0 0 -2px var(--gold);
  margin-right:10px;
}

h1,h2,h3,h4{ font-family:var(--font-display); line-height:1.12; letter-spacing:-0.015em; text-wrap:balance; }

.section{ padding:96px 0; }
.section-alt{ background:var(--bg-alt); }
.section-head{ max-width:640px; margin-bottom:56px; }
.section-head h2{ font-size:clamp(1.9rem, 3.6vw, 2.6rem); font-weight:700; margin:14px 0 12px; }
.section-head p{ color:var(--ink-soft); font-size:1.06rem; }

/* ================================================================
   NAV
================================================================ */
.nav{
  position:sticky; top:0; z-index:var(--z-nav);
  background:rgba(255,255,255,.86);
  backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line-soft);
}
.nav-inner{
  max-width:var(--wrap); margin:0 auto; padding:0 24px;
  height:72px; display:flex; align-items:center; justify-content:space-between; gap:24px;
}
.nav-logo img{ height:54px; width:auto; }
.nav-links{ display:flex; gap:28px; list-style:none; align-items:center; }
.nav-links a{
  text-decoration:none; color:var(--ink-soft); font-weight:500; font-size:.95rem;
  transition:color .15s;
}
.nav-links a:hover, .nav-links a[aria-current="page"]{ color:var(--ink); }
.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:.5em;
  font-family:var(--font-body); font-weight:600; font-size:.98rem;
  padding:13px 26px; border-radius:999px; text-decoration:none;
  border:1.5px solid transparent; cursor:pointer;
  transition:transform .15s, box-shadow .15s, background .15s, border-color .15s;
}
.btn svg{ width:18px; height:18px; flex:none; }
.btn-primary{
  background:var(--teal); color:#fff;
  box-shadow:0 6px 18px -6px rgba(14,138,128,.45);
}
.btn-primary:hover{ background:var(--teal-dark); transform:translateY(-1px); }
.btn-ghost{ background:transparent; color:var(--ink); border-color:var(--line); }
.btn-ghost:hover{ border-color:var(--ink-faint); }
.btn-navy{ background:var(--ink); color:#fff; }
.btn-navy:hover{ background:#12294f; transform:translateY(-1px); }
.btn-ghost--light{ color:#fff; border-color:rgba(255,255,255,.3); }
.btn-ghost--light:hover{ border-color:rgba(255,255,255,.65); }
.btn-sm{ padding:9px 18px; font-size:.88rem; }
.nav .btn{ padding:10px 20px; font-size:.9rem; }
.nav-toggle{
  display:none; background:none; border:none; font-size:1.6rem; color:var(--ink); cursor:pointer;
  width:44px; height:44px; align-items:center; justify-content:center; padding:0; line-height:1;
}

/* ================================================================
   HERO (home)
================================================================ */
.hero{ position:relative; overflow:hidden; padding:88px 0 104px; }
.hero-net{ position:absolute; inset:0; pointer-events:none; opacity:.55; }
.hero-inner{
  position:relative;
  max-width:var(--wrap); margin:0 auto; padding:0 24px;
  display:grid; grid-template-columns: 1.05fr .95fr; gap:64px; align-items:center;
}
.hero-kicker{
  font-family:var(--font-mono); font-size:.74rem; font-weight:500;
  letter-spacing:.12em; text-transform:uppercase; color:var(--ink-soft);
  display:inline-flex; align-items:center; gap:10px;
  border:1px solid var(--line); border-radius:999px; padding:7px 16px 7px 12px;
  background:#fff;
}
.hero-kicker .dot{ width:8px; height:8px; border-radius:50%; background:var(--gold); }
.hero h1{ font-size:clamp(2.5rem, 5.4vw, 3.9rem); font-weight:800; margin:26px 0 20px; }
.hero h1 .tw{ color:var(--teal-dark); }
.hero-sub{ color:var(--ink-soft); font-size:1.14rem; max-width:32em; margin-bottom:34px; }
.hero-ctas{ display:flex; gap:14px; flex-wrap:wrap; margin-bottom:44px; }
.hero-proof{ display:grid; grid-template-columns:repeat(3, 1fr); border-top:1px solid var(--line); padding-top:22px; }
.proof-item{ padding:0 18px; border-left:1px solid var(--line); }
.proof-item:first-child{ padding-left:0; border-left:none; }
.proof-item strong{ display:block; font-family:var(--font-display); font-size:1rem; font-weight:700; }
.proof-item span{ font-size:.8rem; color:var(--ink-faint); line-height:1.35; display:block; }

/* mock browser — muestra de trabajo */
.hero-visual{ position:relative; }
.browser{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius-lg);
  box-shadow:var(--shadow-pop); overflow:hidden;
}
.browser-bar{
  display:flex; align-items:center; gap:8px;
  padding:12px 16px; border-bottom:1px solid var(--line-soft); background:var(--bg-alt);
}
.b-dot{ width:10px; height:10px; border-radius:50%; background:#D8DFE9; }
.b-url{
  font-family:var(--font-mono); font-size:.72rem; color:var(--ink-faint);
  background:#fff; border:1px solid var(--line-soft); border-radius:6px;
  padding:4px 12px; margin-left:10px; flex:1; max-width:260px;
  white-space:nowrap; overflow:hidden; text-overflow:ellipsis;
}
.browser-body{ padding:26px; }
.mock-hero{
  background:linear-gradient(135deg, var(--ink) 0%, #14315e 100%);
  border-radius:12px; padding:24px; color:#fff; margin-bottom:16px;
}
.mock-hero .mh-tag{
  font-family:var(--font-mono); font-size:.6rem; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gold); display:block; margin-bottom:8px;
}
.mock-hero .mh-title{ font-family:var(--font-display); font-weight:700; font-size:1.15rem; line-height:1.25; display:block; }
.mock-hero .mh-btn{
  display:inline-block; margin-top:14px; background:var(--gold); color:var(--ink);
  font-size:.72rem; font-weight:700; border-radius:999px; padding:6px 14px;
}
.mock-row{ display:grid; grid-template-columns:1fr 1fr 1fr; gap:10px; }
.mock-card{ border:1px solid var(--line-soft); border-radius:10px; padding:14px 12px; }
.mock-card .mc-ico{
  width:26px; height:26px; border-radius:8px; background:var(--teal-tint);
  display:flex; align-items:center; justify-content:center; font-size:.8rem; margin-bottom:8px;
}
.mock-card .mc-line{ height:7px; border-radius:4px; background:var(--line-soft); margin-bottom:5px; }
.mock-card .mc-line.short{ width:60%; }
.chip{
  position:absolute; background:#fff; border:1px solid var(--line);
  border-radius:12px; box-shadow:var(--shadow-card);
  padding:10px 16px; display:flex; align-items:center; gap:10px;
  font-size:.85rem; font-weight:600;
}
.chip .c-ico{
  width:30px; height:30px; border-radius:8px; display:flex;
  align-items:center; justify-content:center; font-size:.95rem;
}
.chip-pay{ bottom:34px; left:-34px; }
.chip-pay .c-ico{ background:var(--gold-tint); }
.chip-bot{ top:26px; right:-24px; }
.chip-bot .c-ico{ background:var(--teal-tint); }
.chip small{ display:block; font-weight:400; color:var(--ink-faint); font-size:.72rem; line-height:1.2; }

/* ================================================================
   GRID DE SERVICIOS (home) — cards que enlazan a cada página
================================================================ */
.svc-grid{ display:grid; grid-template-columns:repeat(3, 1fr); gap:18px; }
a.svc{
  position:relative; overflow:hidden;
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:26px; display:flex; flex-direction:column; gap:10px;
  text-decoration:none; color:var(--ink);
  transition:box-shadow .18s, transform .18s, border-color .18s;
}
a.svc:hover{ box-shadow:var(--shadow-card); transform:translateY(-2px); border-color:#D5DEE9; }
.svc-num{
  position:absolute; z-index:-1; right:10px; bottom:-16px;
  font-family:var(--font-mono); font-size:4.6rem; font-weight:800; line-height:1;
  color:var(--teal); opacity:.09; pointer-events:none; user-select:none;
}
.svc h3{ font-size:1.08rem; font-weight:700; display:flex; align-items:center; justify-content:space-between; gap:12px; }
.svc h3 .arrow{ color:var(--teal); font-weight:700; transition:transform .18s; }
a.svc:hover .arrow{ transform:translateX(4px); }
.svc p{ font-size:.9rem; color:var(--ink-soft); flex:1; }
.svc-price{
  font-family:var(--font-mono); font-size:.86rem; font-weight:600; color:var(--teal-dark);
  padding-top:12px; border-top:1px solid var(--line-soft);
}
.svc-price small{ font-weight:400; color:var(--ink-faint); }
.svc-more{ margin-top:22px; font-size:.92rem; color:var(--ink-faint); }
.svc-more a{ color:var(--teal-dark); font-weight:600; }

/* ================================================================
   PLANES / PRICING CARDS
================================================================ */
.plans{ display:grid; grid-template-columns:repeat(3, 1fr); gap:22px; align-items:stretch; }
.plans--two{ grid-template-columns:repeat(2, 1fr); max-width:820px; }
.plans--one{ grid-template-columns:1fr; max-width:460px; }
.plan{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius-lg);
  padding:34px 30px; display:flex; flex-direction:column;
}
.plan--hot{ border-color:var(--ink); box-shadow:var(--shadow-pop); position:relative; }
.plan-flag{
  position:absolute; top:-13px; left:30px;
  background:var(--gold); color:var(--ink);
  font-family:var(--font-mono); font-size:.66rem; font-weight:600;
  letter-spacing:.1em; text-transform:uppercase;
  padding:5px 14px; border-radius:999px;
}
.plan-name{ font-size:1.14rem; font-weight:700; }
.plan-for{ font-size:.86rem; color:var(--ink-faint); margin:4px 0 20px; }
.plan-price{ font-family:var(--font-display); font-size:2.4rem; font-weight:800; letter-spacing:-.02em; }
.plan-price .per{ font-family:var(--font-body); font-size:.85rem; font-weight:500; color:var(--ink-faint); }
.plan-note{ font-family:var(--font-mono); font-size:.72rem; color:var(--teal-dark); margin:6px 0 22px; }
.plan ul{ list-style:none; display:flex; flex-direction:column; gap:11px; margin-bottom:28px; flex:1; }
.plan li{ font-size:.92rem; color:var(--ink-soft); padding-left:26px; position:relative; }
.plan li::before{ content:'✓'; position:absolute; left:0; top:0; color:var(--teal); font-weight:700; }
.plan .btn{ width:100%; }

/* ================================================================
   PROCESO (4 pasos)
================================================================ */
.steps{ display:grid; grid-template-columns:repeat(4, 1fr); gap:0; }
.step{ position:relative; padding:0 28px 0 0; margin-right:28px; }
.step:not(:last-child)::after{
  content:''; position:absolute; right:0; top:8px; bottom:8px; width:1px; background:var(--line);
}
.step-n{
  font-family:var(--font-mono); font-size:.74rem; font-weight:600;
  color:var(--gold-deep); letter-spacing:.1em; display:block; margin-bottom:14px;
}
.step h3, .step h4{ font-size:1.06rem; font-weight:700; margin-bottom:8px; }
.step p{ font-size:.9rem; color:var(--ink-soft); }

/* ================================================================
   INTEGRACIONES
================================================================ */
.integ{ display:grid; grid-template-columns:repeat(auto-fit, minmax(210px, 1fr)); gap:16px; }
.integ-item{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:22px; display:flex; gap:14px; align-items:flex-start;
}
.integ-item .i-ico{
  flex-shrink:0; width:40px; height:40px; border-radius:10px;
  background:var(--teal-tint); display:flex; align-items:center; justify-content:center;
  font-size:1.1rem;
}
.integ-item h3{ font-size:.98rem; font-weight:700; margin-bottom:3px; }
.integ-item p{ font-size:.84rem; color:var(--ink-soft); }

/* ================================================================
   POR QUÉ / SOBRE
================================================================ */
.about{ display:grid; grid-template-columns: 1fr 1fr; gap:64px; align-items:center; }
.about h2{ font-size:clamp(1.8rem,3.4vw,2.4rem); font-weight:700; margin:14px 0 18px; }
.about p{ color:var(--ink-soft); margin-bottom:16px; }
.about-points{ list-style:none; display:flex; flex-direction:column; gap:18px; }
.about-points li{ background:#fff; border:1px solid var(--line); border-radius:var(--radius); padding:20px 22px; }
.about-points strong{ display:block; font-family:var(--font-display); font-weight:700; margin-bottom:4px; }
.about-points span{ font-size:.9rem; color:var(--ink-soft); }

/* ================================================================
   CTA FINAL — navy con red de nodos
================================================================ */
.cta-final{
  background:var(--bg-navy); color:#fff; border-radius:24px;
  padding:72px 56px; position:relative; overflow:hidden;
}
.cta-final .eyebrow{ color:var(--gold); }
.cta-final .eyebrow::before{ background:var(--gold); box-shadow:14px 0 0 -2px var(--teal); }
.cta-final h2{ font-size:clamp(1.9rem,3.8vw,2.7rem); font-weight:800; margin:16px 0 14px; max-width:15em; }
.cta-final p{ color:#B9C4D6; max-width:36em; margin-bottom:34px; }
.cta-net{ position:absolute; right:-40px; top:-40px; opacity:.35; pointer-events:none; }
.cta-contacts{
  display:flex; gap:26px; flex-wrap:wrap; margin-top:40px;
  padding-top:28px; border-top:1px solid rgba(255,255,255,.12);
  font-size:.92rem;
}
.cta-contacts a{ color:#DCE4F0; text-decoration:none; }
.cta-contacts a:hover{ color:#fff; text-decoration:underline; }
.cta-contacts .lbl{
  color:#7E8CA5; font-family:var(--font-mono); font-size:.7rem;
  text-transform:uppercase; letter-spacing:.1em; display:block; margin-bottom:4px;
}

/* ================================================================
   FOOTER
================================================================ */
footer.site-footer{ padding:44px 0 56px; border-top:1px solid var(--line-soft); margin-top:96px; }
.foot{ display:flex; justify-content:space-between; align-items:center; gap:24px; flex-wrap:wrap; }
.foot img{ height:38px; width:auto; }
.foot-links{ display:flex; gap:22px; list-style:none; flex-wrap:wrap; }
.foot-links a{ color:var(--ink-faint); text-decoration:none; font-size:.88rem; }
.foot-links a:hover{ color:var(--ink); }
.foot-copy{ font-size:.82rem; color:var(--ink-faint); }

/* ================================================================
   PÁGINA DE SERVICIO
================================================================ */
.page-hero{ position:relative; overflow:hidden; padding:72px 0 88px; }
.page-hero-inner{
  position:relative; max-width:var(--wrap); margin:0 auto; padding:0 24px;
  display:grid; grid-template-columns:1.02fr .98fr; gap:56px; align-items:center;
}
.page-hero h1{ font-size:clamp(2.1rem, 4.6vw, 3.2rem); font-weight:800; margin:18px 0 16px; }
.page-hero .sub{ color:var(--ink-soft); font-size:1.1rem; max-width:34em; margin-bottom:26px; }
.price-tag{
  display:flex; align-items:baseline; gap:10px; flex-wrap:wrap; margin-bottom:28px;
}
.price-tag .amount{
  font-family:var(--font-display); font-size:clamp(2.2rem, 4vw, 2.9rem);
  font-weight:800; letter-spacing:-.02em; color:var(--ink);
}
.price-tag .prefix{ font-family:var(--font-mono); font-size:.8rem; color:var(--ink-faint); text-transform:uppercase; letter-spacing:.1em; }
.price-tag .suffix{ font-size:.95rem; color:var(--ink-soft); font-weight:500; }
.price-tag .note{
  width:100%; font-family:var(--font-mono); font-size:.74rem; color:var(--teal-dark);
}

/* Slot de media: imagen, video o mock por defecto */
.media-slot img{ border-radius:var(--radius-lg); border:1px solid var(--line); box-shadow:var(--shadow-pop); }
.video-embed{
  position:relative; aspect-ratio:16/9; border-radius:var(--radius-lg);
  overflow:hidden; border:1px solid var(--line); box-shadow:var(--shadow-pop); background:var(--ink);
}
.video-embed iframe, .video-embed video{
  position:absolute; inset:0; width:100%; height:100%; border:0; object-fit:cover;
}

/* Galería de demostración */
.gallery{ display:grid; grid-template-columns:repeat(auto-fit, minmax(260px, 1fr)); gap:20px; }
.gallery figure{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  overflow:hidden; transition:box-shadow .18s, transform .18s;
}
.gallery figure:hover{ box-shadow:var(--shadow-card); transform:translateY(-2px); }
.gallery img{ width:100%; aspect-ratio:4/3; object-fit:cover; }
.gallery figcaption{ padding:14px 18px; font-size:.88rem; color:var(--ink-soft); }
.gallery .ph{
  aspect-ratio:4/3; background:var(--bg-alt); display:flex; align-items:center;
  justify-content:center; color:var(--ink-faint); font-family:var(--font-mono);
  font-size:.74rem; text-align:center; padding:20px;
}

/* "Esto es para ti si..." */
.foryou{ list-style:none; display:grid; grid-template-columns:repeat(auto-fit, minmax(270px, 1fr)); gap:16px; }
.foryou li{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:20px 22px 20px 52px; position:relative; font-size:.96rem; color:var(--ink-soft);
}
.foryou li::before{
  content:''; position:absolute; left:22px; top:26px;
  width:10px; height:10px; border-radius:50%;
  background:var(--teal); box-shadow:0 0 0 4px var(--teal-tint);
}

/* Casos de uso */
.usecases{ display:grid; grid-template-columns:repeat(auto-fit, minmax(250px, 1fr)); gap:16px; }
.usecase{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:24px; transition:box-shadow .18s, transform .18s, border-color .18s;
}
.usecase:hover{ box-shadow:var(--shadow-card); transform:translateY(-2px); border-color:#D5DEE9; }
.usecase .uc-ico{
  width:42px; height:42px; border-radius:11px; background:var(--teal-tint);
  display:flex; align-items:center; justify-content:center; font-size:1.2rem; margin-bottom:14px;
}
.usecase h3{ font-size:1.02rem; font-weight:700; margin-bottom:6px; }
.usecase p{ font-size:.9rem; color:var(--ink-soft); }
.usecase img{ border-radius:10px; margin-top:14px; border:1px solid var(--line-soft); }

/* Chat simulado estilo WhatsApp */
.chat-sim{
  max-width:420px; border-radius:var(--radius-lg); overflow:hidden;
  border:1px solid var(--line); box-shadow:var(--shadow-pop); background:var(--wa-bg);
}
.chat-head{
  background:var(--ink); color:#fff; padding:14px 18px;
  display:flex; align-items:center; gap:12px;
}
.chat-head .avatar{
  width:38px; height:38px; border-radius:50%; background:var(--teal);
  display:flex; align-items:center; justify-content:center; font-size:1.05rem; flex-shrink:0;
}
.chat-head strong{ display:block; font-size:.95rem; line-height:1.2; }
.chat-head small{ color:#9fe8d9; font-size:.72rem; }
.chat-body{ padding:20px 16px; display:flex; flex-direction:column; gap:10px; min-height:220px; }
.bubble{
  max-width:82%; padding:9px 14px; border-radius:12px; font-size:.9rem; line-height:1.45;
  box-shadow:0 1px 1px rgba(10,27,56,.08); position:relative;
}
.bubble--cliente{ align-self:flex-start; background:#fff; border-top-left-radius:4px; }
.bubble--agente{ align-self:flex-end; background:var(--wa-green); border-top-right-radius:4px; }
.bubble .b-meta{
  display:block; text-align:right; font-size:.64rem; color:rgba(10,27,56,.45); margin-top:3px;
}
.chat-note{ font-size:.85rem; color:var(--ink-faint); margin-top:16px; }

/* Qué incluye — checklist */
.check-list{ list-style:none; display:grid; grid-template-columns:repeat(auto-fit, minmax(280px, 1fr)); gap:12px 32px; }
.check-list li{ font-size:.98rem; color:var(--ink-soft); padding:8px 0 8px 30px; position:relative; }
.check-list li::before{
  content:'✓'; position:absolute; left:0; top:8px; color:var(--teal); font-weight:700; font-size:1.05rem;
}

/* FAQ acordeón */
.faq{ max-width:760px; }
.faq details{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  margin-bottom:12px; overflow:hidden;
}
.faq details[open]{ border-color:#D5DEE9; box-shadow:var(--shadow-card); }
.faq summary{
  cursor:pointer; list-style:none; padding:20px 54px 20px 24px; font-weight:600;
  font-family:var(--font-display); font-size:1.02rem; position:relative;
}
.faq summary::-webkit-details-marker{ display:none; }
.faq summary::after{
  content:'+'; position:absolute; right:22px; top:50%; transform:translateY(-50%);
  font-family:var(--font-mono); font-size:1.2rem; color:var(--teal); transition:transform .2s;
}
.faq details[open] summary::after{ transform:translateY(-50%) rotate(45deg); }
.faq .faq-a{ padding:0 24px 20px; color:var(--ink-soft); font-size:.95rem; }

/* ================================================================
   BLOG
================================================================ */
.blog-filters{ display:flex; gap:10px; flex-wrap:wrap; margin-bottom:18px; }
.cat-pill{
  display:inline-flex; align-items:center; gap:6px;
  font-family:var(--font-mono); font-size:.72rem; font-weight:600;
  letter-spacing:.06em; text-transform:uppercase; text-decoration:none;
  color:var(--teal-dark); background:var(--teal-tint);
  border:1px solid transparent; border-radius:999px; padding:6px 14px;
  transition:background .15s, border-color .15s;
}
.cat-pill:hover{ border-color:var(--teal); }
.cat-pill--active{ background:var(--teal); color:#fff; }
.cat-pill--ghost{ background:#fff; border-color:var(--line); color:var(--ink-soft); }
.searchbar{ display:flex; gap:10px; max-width:440px; margin-bottom:40px; }
.searchbar input{
  flex:1; padding:12px 18px; border:1px solid var(--line); border-radius:999px;
  font-family:var(--font-body); font-size:.95rem; color:var(--ink); background:#fff;
}
.searchbar input:focus{ outline:2px solid var(--teal); outline-offset:1px; }

.post-grid{ display:grid; grid-template-columns:repeat(3, 1fr); gap:22px; }
.post-grid--1{ grid-template-columns:minmax(0, 420px); }
.post-grid--2{ grid-template-columns:repeat(2, minmax(0, 1fr)); max-width:760px; }
.post-card{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  overflow:hidden; display:flex; flex-direction:column; text-decoration:none; color:var(--ink);
  transition:box-shadow .18s, transform .18s, border-color .18s;
}
.post-card:hover{ box-shadow:var(--shadow-card); transform:translateY(-2px); border-color:#D5DEE9; }
.post-card .pc-img{ aspect-ratio:16/9; background:var(--bg-alt); overflow:hidden; }
.post-card .pc-img img{ width:100%; height:100%; object-fit:cover; }
.post-card .pc-img .ph{
  width:100%; height:100%; display:flex; align-items:center; justify-content:center;
  color:var(--ink-faint); font-family:var(--font-mono); font-size:.72rem;
}
.post-card .pc-body{ padding:20px 22px 22px; display:flex; flex-direction:column; gap:10px; flex:1; }
.post-card h3{ font-size:1.05rem; font-weight:700; line-height:1.3; }
.post-card p{ font-size:.88rem; color:var(--ink-soft); flex:1; }
.pc-meta{ font-size:.78rem; color:var(--ink-faint); display:flex; gap:14px; flex-wrap:wrap; }

.pagination{ display:flex; gap:8px; justify-content:center; margin-top:52px; flex-wrap:wrap; }
.pagination a, .pagination span{
  min-width:40px; height:40px; display:inline-flex; align-items:center; justify-content:center;
  padding:0 14px; border-radius:999px; text-decoration:none; font-size:.9rem; font-weight:600;
  color:var(--ink-soft); border:1px solid var(--line); background:#fff;
}
.pagination a:hover{ border-color:var(--teal); color:var(--teal-dark); }
.pagination .current{ background:var(--ink); color:#fff; border-color:var(--ink); }

/* --- Post individual --- */
.post-hero{ padding:64px 0 40px; }
.post-hero .wrap{ max-width:800px; }
.post-hero h1{ font-size:clamp(1.9rem, 4vw, 2.8rem); font-weight:800; margin:18px 0 16px; }
.post-meta{ display:flex; gap:16px; flex-wrap:wrap; font-size:.86rem; color:var(--ink-faint); align-items:center; }
.post-featured{ max-width:960px; margin:0 auto; padding:0 24px; }
.post-featured img{ border-radius:var(--radius-lg); border:1px solid var(--line); width:100%; }

.post-layout{
  max-width:1060px; margin:48px auto 0; padding:0 24px;
  display:grid; grid-template-columns:minmax(0,1fr) 260px; gap:56px; align-items:start;
}
.toc{
  position:sticky; top:96px; border:1px solid var(--line); border-radius:var(--radius);
  padding:22px 24px; background:#fff;
}
.toc strong{
  font-family:var(--font-mono); font-size:.7rem; letter-spacing:.12em; text-transform:uppercase;
  color:var(--ink-faint); display:block; margin-bottom:12px;
}
.toc ol{ list-style:none; display:flex; flex-direction:column; gap:9px; }
.toc a{ text-decoration:none; color:var(--ink-soft); font-size:.88rem; line-height:1.4; }
.toc a:hover{ color:var(--teal-dark); }

.prose{ max-width:70ch; font-size:1.04rem; color:var(--ink); }
.prose > * + *{ margin-top:1.15em; }
.prose h2{ font-size:1.6rem; font-weight:700; margin-top:2em; scroll-margin-top:96px; }
.prose h3{ font-size:1.25rem; font-weight:700; margin-top:1.7em; }
.prose h4{ font-size:1.08rem; font-weight:700; }
.prose p, .prose li{ color:#2A3A55; line-height:1.75; }
.prose ul, .prose ol{ padding-left:1.4em; display:flex; flex-direction:column; gap:.5em; }
.prose a{ color:var(--teal-dark); text-decoration:underline; text-underline-offset:2px; }
.prose img{ border-radius:var(--radius); border:1px solid var(--line); }
.prose blockquote{
  border-left:3px solid var(--gold); padding:4px 0 4px 22px; color:var(--ink-soft); font-style:italic;
}
.prose code{
  font-family:var(--font-mono); font-size:.86em; background:var(--bg-alt);
  border:1px solid var(--line-soft); border-radius:6px; padding:2px 7px;
}
.prose pre{
  background:var(--ink); color:#DCE4F0; border-radius:var(--radius);
  padding:20px 24px; overflow-x:auto; font-size:.86rem;
}
.prose pre code{ background:none; border:none; padding:0; color:inherit; }
.prose hr{ border:none; border-top:1px solid var(--line); }
.prose table{ width:100%; border-collapse:collapse; font-size:.92rem; display:block; overflow-x:auto; }
.prose th, .prose td{ border:1px solid var(--line); padding:10px 14px; text-align:left; }
.prose th{ background:var(--bg-alt); font-weight:600; }

/* Video incrustado: el redactor pega la URL sola y sale centrado y a la medida */
.video-embed{
  margin:2em auto; max-width:100%; background:var(--ink);
  border:1px solid var(--line); border-radius:var(--radius); overflow:hidden;
  box-shadow:0 18px 44px -30px rgba(10,27,56,.55);
}
.video-embed iframe{ display:block; width:100%; aspect-ratio:16/9; border:0; }
.video-embed video{ display:block; width:100%; height:auto; }
.video-embed figcaption{
  padding:10px 16px; font-size:.85rem; color:#DCE4F0; text-align:center;
}

.author-box{
  display:flex; gap:16px; align-items:center; margin-top:52px;
  border:1px solid var(--line); border-radius:var(--radius); padding:20px 24px; background:#fff;
}
.author-box .a-logo{
  width:48px; height:48px; border-radius:50%; background:var(--teal-tint); flex-shrink:0;
  display:flex; align-items:center; justify-content:center; overflow:hidden;
}
.author-box .a-logo img{ width:100%; height:100%; object-fit:contain; padding:6px; }
.author-box strong{ font-family:var(--font-display); }
.author-box p{ font-size:.86rem; color:var(--ink-soft); }

.share-row{ display:flex; gap:10px; flex-wrap:wrap; margin-top:36px; align-items:center; }
.share-row .lbl{
  font-family:var(--font-mono); font-size:.7rem; letter-spacing:.12em;
  text-transform:uppercase; color:var(--ink-faint); margin-right:6px;
}
.share-btn{
  display:inline-flex; align-items:center; gap:7px; font-size:.85rem; font-weight:600;
  color:var(--ink-soft); text-decoration:none; border:1px solid var(--line);
  border-radius:999px; padding:8px 16px; background:#fff; cursor:pointer;
  font-family:var(--font-body); transition:border-color .15s, color .15s;
}
.share-btn:hover{ border-color:var(--teal); color:var(--teal-dark); }

/* ================================================================
   GUÍA DEL EMPRENDEDOR
================================================================ */
.guide-progress{
  position:sticky; top:72px; z-index:10; background:rgba(255,255,255,.92);
  backdrop-filter:blur(8px); border-bottom:1px solid var(--line-soft); padding:14px 0;
}
.guide-progress .wrap{ display:flex; align-items:center; gap:18px; }
.progress-track{ flex:1; height:8px; border-radius:99px; background:var(--line-soft); overflow:hidden; }
.progress-fill{
  height:100%; width:100%; border-radius:99px;
  background:linear-gradient(90deg, var(--teal), var(--gold));
  transform:scaleX(0); transform-origin:left center; transition:transform .4s ease;
}
.progress-label{ font-family:var(--font-mono); font-size:.74rem; color:var(--ink-soft); white-space:nowrap; }

.phase{
  border:1px solid var(--line); border-radius:var(--radius-lg); background:#fff;
  margin-bottom:20px; overflow:hidden;
}
.phase > summary{
  cursor:pointer; list-style:none; padding:26px 60px 26px 28px; position:relative;
  display:flex; flex-direction:column; gap:4px;
}
.phase > summary::-webkit-details-marker{ display:none; }
.phase > summary::after{
  content:'+'; position:absolute; right:26px; top:28px;
  font-family:var(--font-mono); font-size:1.4rem; color:var(--teal); transition:transform .2s;
}
.phase[open] > summary::after{ transform:rotate(45deg); }
.phase-num{
  font-family:var(--font-mono); font-size:.7rem; font-weight:600; letter-spacing:.12em;
  text-transform:uppercase; color:var(--gold-deep);
}
.phase-title{ font-family:var(--font-display); font-size:1.3rem; font-weight:700; }
.phase-desc{ font-size:.92rem; color:var(--ink-soft); }
.phase-done{ font-family:var(--font-mono); font-size:.72rem; color:var(--teal-dark); }
.phase-steps{ border-top:1px solid var(--line-soft); padding:10px 28px 20px; }
.step-check{
  display:flex; gap:14px; align-items:flex-start; padding:16px 0;
  border-bottom:1px dashed var(--line-soft);
}
.step-check:last-of-type{ border-bottom:none; }
.step-check input[type="checkbox"]{
  width:20px; height:20px; margin-top:3px; accent-color:var(--teal); cursor:pointer; flex-shrink:0;
}
.step-check label{ cursor:pointer; }
.step-check strong{ display:block; font-weight:600; font-size:.98rem; }
.step-check span{ font-size:.88rem; color:var(--ink-soft); }
.step-check input:checked ~ label strong{ text-decoration:line-through; color:var(--ink-faint); }
.phase-cta{
  margin:8px 0 14px; padding:16px 20px; border-radius:var(--radius);
  background:var(--teal-tint); font-size:.92rem; color:var(--ink);
  display:flex; gap:12px; align-items:center; justify-content:space-between; flex-wrap:wrap;
}
.phase-cta a{ font-weight:700; color:var(--teal-dark); white-space:nowrap; }

/* ================================================================
   FORMULARIOS PÚBLICOS (contacto)
================================================================ */
.form-card{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius-lg);
  padding:36px; box-shadow:var(--shadow-card); max-width:560px;
}
.field{ margin-bottom:20px; }
.field label{ display:block; font-weight:600; font-size:.92rem; margin-bottom:7px; }
.field input, .field select, .field textarea{
  width:100%; padding:13px 16px; border:1px solid var(--line); border-radius:10px;
  font-family:var(--font-body); font-size:16px; color:var(--ink); background:#fff;
}
.field input:focus, .field select:focus, .field textarea:focus{
  outline:2px solid var(--teal); outline-offset:1px; border-color:var(--teal);
}
.field textarea{ min-height:130px; resize:vertical; }
.field .hint{ font-size:.8rem; color:var(--ink-faint); margin-top:5px; }
.hp-field{ position:absolute; left:-9999px; opacity:0; height:0; overflow:hidden; }

.notice{
  border-radius:var(--radius); padding:16px 20px; margin-bottom:24px; font-size:.95rem;
  border:1px solid var(--line);
}
.notice--ok{ background:var(--teal-tint); border-color:#BFE3DF; color:var(--teal-dark); }
.notice--error{ background:#FDF0F0; border-color:#F0CACA; color:#A33A3A; }

.contact-cards{ display:grid; grid-template-columns:1fr 1fr; gap:16px; margin-bottom:28px; }
.contact-card{
  border:1px solid var(--line); border-radius:var(--radius); padding:22px; background:#fff;
  text-decoration:none; color:var(--ink); display:flex; gap:14px; align-items:flex-start;
  transition:box-shadow .18s, transform .18s;
}
.contact-card:hover{ box-shadow:var(--shadow-card); transform:translateY(-2px); }
.contact-card .cc-ico{
  width:40px; height:40px; border-radius:10px; background:var(--teal-tint);
  display:flex; align-items:center; justify-content:center; font-size:1.1rem; flex-shrink:0;
}
.contact-card strong{ display:block; font-family:var(--font-display); margin-bottom:2px; }
.contact-card span{ font-size:.86rem; color:var(--ink-soft); }

/* ================================================================
   BREADCRUMBS + PÁGINAS DE ERROR + LEGALES
================================================================ */
.breadcrumbs{ font-size:.82rem; color:var(--ink-faint); margin-bottom:18px; }
.breadcrumbs a{ color:var(--ink-faint); text-decoration:none; }
.breadcrumbs a:hover{ color:var(--teal-dark); }

.error-page{ text-align:center; padding:120px 24px; }
.error-page .code{
  font-family:var(--font-mono); font-size:.8rem; letter-spacing:.14em; color:var(--gold-deep);
  text-transform:uppercase; display:block; margin-bottom:16px;
}
.error-page h1{ font-size:clamp(2rem, 5vw, 3rem); font-weight:800; margin-bottom:14px; }
.error-page p{ color:var(--ink-soft); max-width:32em; margin:0 auto 32px; }

.legal .wrap{ max-width:780px; }
.legal h1{ font-size:clamp(1.9rem,4vw,2.6rem); margin:14px 0 30px; }

/* ================================================================
   RESPONSIVE
================================================================ */
@media (max-width: 1020px){
  .hero-inner, .page-hero-inner{ grid-template-columns:1fr; gap:56px; }
  .hero-visual{ max-width:560px; }
  .chip-pay{ left:-8px; }
  .chip-bot{ right:-8px; }
  .steps{ grid-template-columns:1fr 1fr; row-gap:40px; }
  .step:nth-child(2)::after{ display:none; }
  .plans, .plans--two{ grid-template-columns:1fr; max-width:520px; margin:0 auto; }
  .about{ grid-template-columns:1fr; gap:40px; }
  .svc-grid{ grid-template-columns:1fr 1fr; }
  .post-grid{ grid-template-columns:1fr 1fr; }
  .post-layout{ grid-template-columns:1fr; }
  .toc{ position:static; order:-1; }
}
@media (max-width: 820px){
  .nav-links{
    display:none; position:absolute; top:72px; left:0; right:0;
    background:#fff; border-bottom:1px solid var(--line);
    flex-direction:column; padding:20px 24px; gap:18px; align-items:flex-start;
  }
  .nav-links.open{ display:flex; }
  .nav-links a{ display:block; width:100%; padding:9px 0; }
  .nav-toggle{ display:flex; }
  .section{ padding:68px 0; }
  .cta-final{ padding:48px 28px; }
  .steps{ grid-template-columns:1fr; }
  .step::after{ display:none !important; }
  .step{ padding:0; margin:0; }
  .hero{ padding:56px 0 72px; }
  .page-hero{ padding:48px 0 64px; }
  .proof-item{ padding:0 18px; }
  .svc-grid{ grid-template-columns:1fr; }
  .post-grid{ grid-template-columns:1fr; }
  .contact-cards{ grid-template-columns:1fr; }
  .form-card{ padding:26px 22px; }
  .chat-sim{ max-width:100%; }
}
@media (max-width: 400px){
  body{ font-size:16px; }
  .wrap, .hero-inner, .page-hero-inner, .nav-inner{ padding-left:18px; padding-right:18px; }
  .hero-proof{ flex-direction:column; gap:14px; }
  .proof-item{ padding:0; border-left:none; }
}

/* ================================================================
   ================================================================
   REPOSICIONAMIENTO — Presencia Digital · Tiendas Online ·
   Automatizaciones con IA. Componentes de la portada y de las
   páginas de servicio. Todo sobre los mismos tokens de arriba.
   ================================================================
   ================================================================ */

.section-head.center{ text-align:center; margin-left:auto; margin-right:auto; }
.section-head--wide{ max-width:760px; }

.text-link{
  color:var(--teal-dark); text-decoration:none; font-weight:700; font-size:.92rem;
  display:inline-flex; align-items:center; gap:6px;
}
.text-link:hover{ text-decoration:underline; }
.text-link .arrow{ transition:transform .18s; }
.text-link:hover .arrow{ transform:translateX(4px); }

.tags{ display:flex; flex-wrap:wrap; gap:7px; margin-top:12px; }
.tag{
  font-family:var(--font-mono); font-size:.67rem; font-weight:500;
  border:1px solid var(--line); border-radius:999px; padding:4px 9px;
  color:var(--ink-soft); background:#fff;
}

/* ---------- Botón flotante de WhatsApp ---------- */
.wa-float{
  position:fixed; right:22px; bottom:22px; z-index:70;
  background:var(--wa-brand); color:#fff;
  border-radius:999px; padding:12px 18px; text-decoration:none;
  font-weight:700; font-size:.92rem;
  box-shadow:0 12px 30px rgba(10,27,56,.24);
  display:inline-flex; align-items:center; gap:9px;
  transition:transform .16s, box-shadow .16s;
}
.wa-float:hover{ transform:translateY(-2px); box-shadow:0 16px 34px rgba(10,27,56,.3); }
.wa-float svg{ width:19px; height:19px; flex:none; }

/* ================================================================
   PORTADA — 3 servicios principales
================================================================ */
.svc-panels{ display:grid; grid-template-columns:repeat(3, 1fr); gap:22px; align-items:stretch; }
.svc-panel{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius-lg);
  padding:30px; display:flex; flex-direction:column;
  transition:transform .18s, box-shadow .18s, border-color .18s;
}
.svc-panel:hover{ transform:translateY(-3px); box-shadow:var(--shadow-pop); border-color:#D2DBE6; }
.sp-icon{
  width:50px; height:50px; border-radius:14px; display:grid; place-items:center;
  font-size:1.35rem; background:var(--teal-tint); margin-bottom:20px;
}
.svc-panel:nth-child(2) .sp-icon{ background:var(--gold-tint); }
.svc-panel:nth-child(3) .sp-icon{ background:#EEF1FA; }
.svc-panel h3{ font-size:1.42rem; font-weight:700; margin-bottom:10px; }
.svc-panel h3 a{ text-decoration:none; color:inherit; }
.svc-panel h3 a:hover{ color:var(--teal-dark); }
.sp-lead{ color:var(--ink-soft); font-size:.96rem; margin-bottom:22px; }
.sp-list-label{
  font-family:var(--font-mono); font-size:.68rem; letter-spacing:.1em;
  text-transform:uppercase; color:var(--ink-faint); margin-bottom:10px;
}
.sp-list{ list-style:none; display:flex; flex-direction:column; gap:9px; margin-bottom:20px; flex:1; }
.sp-list li{ font-size:.9rem; color:var(--ink-soft); padding-left:22px; position:relative; }
.sp-list li::before{ content:'•'; position:absolute; left:5px; color:var(--teal); font-weight:800; }
.svc-panel .tags{ margin:0 0 22px; }
.sp-actions{ display:flex; flex-wrap:wrap; gap:16px; align-items:center; }

/* ================================================================
   PORTADA — "¿Cuál se parece a tu negocio?"
================================================================ */
.match-grid{ display:grid; grid-template-columns:repeat(4, 1fr); gap:16px; }
.match-card{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:22px; display:flex; flex-direction:column; text-decoration:none; color:inherit;
  transition:transform .18s, box-shadow .18s, border-color .18s;
}
a.match-card:hover{ transform:translateY(-2px); box-shadow:var(--shadow-card); border-color:#D5DEE9; }
.match-card .m-ico{ font-size:1.35rem; margin-bottom:14px; }
.match-card h3{ font-size:1rem; font-weight:700; margin-bottom:7px; }
.match-card p{ color:var(--ink-soft); font-size:.86rem; flex:1; }
.match-card .m-tag{
  display:block; margin-top:14px; font-family:var(--font-mono); font-size:.65rem;
  letter-spacing:.08em; text-transform:uppercase; color:var(--teal-dark);
}

/* ================================================================
   PORTADA — situaciones / dolores
================================================================ */
.pains{ display:grid; grid-template-columns:repeat(3, 1fr); gap:22px; }
.pain-card{
  background:#fff; border:1px solid var(--line); border-top:3px solid var(--teal);
  border-radius:0 0 var(--radius) var(--radius); padding:26px 24px;
  box-shadow:var(--shadow-card); display:flex; flex-direction:column;
}
.pain-card:nth-child(2){ border-top-color:var(--gold); }
.pain-card:nth-child(3){ border-top-color:var(--ink); }
.pain-quote{ font-family:var(--font-display); font-size:1.14rem; font-weight:700; margin-bottom:10px; }
.pain-card p{ color:var(--ink-soft); font-size:.9rem; margin-bottom:15px; flex:1; }
.pain-solution{ font-size:.84rem; font-weight:700; color:var(--teal-dark); text-decoration:none; }
a.pain-solution:hover{ text-decoration:underline; }

/* ================================================================
   PORTADA — por qué nosotros
================================================================ */
.why-grid{ display:grid; grid-template-columns:repeat(auto-fit, minmax(238px, 1fr)); gap:18px; }
.why-card{ background:#fff; border:1px solid var(--line); border-radius:var(--radius); padding:24px; }
.why-card strong{ display:block; font-family:var(--font-display); font-size:1.05rem; margin-bottom:7px; }
.why-card span{ color:var(--ink-soft); font-size:.9rem; }

/* ================================================================
   PORTADA — franja navy
================================================================ */
.fit-strip{
  background:var(--ink); color:#fff; border-radius:var(--radius-lg);
  padding:44px; display:grid; grid-template-columns:1.25fr .75fr; gap:40px; align-items:center;
}
.fit-strip h2{ font-size:clamp(1.6rem, 3vw, 2.25rem); font-weight:700; margin-bottom:10px; }
.fit-strip p{ color:#C5CEDC; }
.fit-strip .btn{ justify-self:end; white-space:nowrap; }

/* ================================================================
   DEMOSTRACIONES (portada y servicios)
================================================================ */
.demos{ display:grid; grid-template-columns:repeat(3, 1fr); gap:22px; }
.demos--two{ grid-template-columns:repeat(2, 1fr); }
.demo-card{
  border:1px solid var(--line); border-radius:var(--radius-lg);
  overflow:hidden; background:#fff; display:flex; flex-direction:column;
}
.demo-shot{
  background:var(--bg-alt); padding:24px; min-height:230px;
  display:flex; align-items:center; justify-content:center;
}
.demo-shot--navy{ background:linear-gradient(150deg, #12294F, var(--ink)); }
.demo-shot > img{ border-radius:12px; border:1px solid var(--line); box-shadow:var(--shadow-card); width:100%; }
.demo-copy{ padding:22px; }
.demo-label{
  font-family:var(--font-mono); font-size:.66rem; text-transform:uppercase;
  letter-spacing:.09em; color:var(--ink-faint);
}
.demo-copy h3{ font-size:1.05rem; font-weight:700; margin:7px 0; }
.demo-copy p{ color:var(--ink-soft); font-size:.87rem; }

/* --- mini navegador para las ilustraciones --- */
.mini-browser{
  width:100%; background:#fff; border:1px solid var(--line);
  border-radius:12px; box-shadow:var(--shadow-card); overflow:hidden;
}
.mini-bar{
  height:30px; background:#F0F3F7; border-bottom:1px solid var(--line-soft);
  display:flex; align-items:center; gap:5px; padding:0 10px;
}
.mini-dot{ width:6px; height:6px; border-radius:50%; background:#C8D0DB; }
.mini-body{ padding:15px; }
.mini-title{ height:10px; border-radius:5px; background:var(--ink); width:55%; margin-bottom:12px; }
.mini-line{ height:7px; border-radius:5px; background:#E8EDF3; margin-bottom:7px; }
.mini-line.s{ width:65%; }
.mini-action{ display:inline-block; height:24px; width:88px; border-radius:999px; background:var(--teal); margin-top:9px; }
.mini-tiles{ display:grid; grid-template-columns:repeat(3, 1fr); gap:7px; margin-top:12px; }
.mini-tile{
  height:56px; border-radius:7px; background:#EEF2F6; border:1px solid #E1E7EE;
  display:grid; place-items:center; font-size:1.2rem;
}
.mini-hero{
  border-radius:9px; background:var(--teal-tint); padding:14px;
  font-family:var(--font-display); font-weight:700; font-size:.9rem;
  line-height:1.25; color:var(--ink);
}
.mini-hero--gold{ background:var(--gold-tint); }
.mini-hero--navy{ background:linear-gradient(135deg, var(--ink), #14315E); color:#fff; }
.mini-row{ display:flex; align-items:center; gap:8px; margin-top:9px; font-size:.68rem; color:var(--ink-faint); }
.mini-pill{
  font-family:var(--font-mono); font-size:.6rem; letter-spacing:.06em;
  border:1px solid var(--line); border-radius:999px; padding:3px 8px; color:var(--ink-soft);
}

/* ================================================================
   PÁGINA DE SERVICIO — hero
================================================================ */
.shero{
  position:relative; overflow:hidden; padding:84px 0 90px;
  background:linear-gradient(180deg, #fff 0%, #FBFCFD 100%);
}
.shero::before{
  content:''; position:absolute; width:560px; height:560px; border-radius:50%;
  background:radial-gradient(circle, var(--teal-tint), transparent 68%);
  right:-170px; top:-160px; opacity:.75; pointer-events:none;
}
.shero-grid{
  position:relative; max-width:var(--wrap); margin:0 auto; padding:0 24px;
  display:grid; grid-template-columns:1fr .98fr; gap:60px; align-items:center;
}
.crumb{ font-family:var(--font-mono); font-size:.72rem; color:var(--ink-faint); margin-bottom:18px; }
.crumb a{ text-decoration:none; color:var(--teal-dark); }
.crumb a:hover{ text-decoration:underline; }
.shero h1{ font-size:clamp(2.4rem, 4.8vw, 3.7rem); font-weight:800; max-width:13em; margin:14px 0 20px; }
.shero h1 .tw{ color:var(--teal-dark); }
.shero .sub{ font-size:1.14rem; color:var(--ink-soft); max-width:34em; margin-bottom:30px; }
.mini-proof{ display:flex; gap:20px; flex-wrap:wrap; color:var(--ink-soft); font-size:.86rem; }
.mini-proof span::before{ content:'✓'; color:var(--teal); font-weight:800; margin-right:7px; }

.shero-visual{ position:relative; }
.float-card{
  position:absolute; background:#fff; border:1px solid var(--line); border-radius:13px;
  box-shadow:var(--shadow-card); padding:11px 14px; font-size:.79rem; font-weight:650;
  display:flex; align-items:center; gap:9px; max-width:230px;
}
.float-card small{ display:block; font-weight:400; color:var(--ink-faint); font-size:.72rem; line-height:1.25; }
.float-card--tr{ right:-22px; top:74px; }
.float-card--bl{ left:-27px; bottom:36px; }

/* --- vitrina de tienda (hero de tiendas online) --- */
.window-card{
  background:#fff; border:1px solid var(--line); border-radius:22px;
  box-shadow:var(--shadow-pop); overflow:hidden;
}
.window-bar{
  height:43px; background:var(--bg-alt); border-bottom:1px solid var(--line-soft);
  display:flex; align-items:center; padding:0 14px; gap:7px;
}
.window-bar .b-dot{ width:9px; height:9px; background:#D7DEE7; border-radius:50%; }
.window-bar .b-url{
  margin-left:9px; background:#fff; border:1px solid var(--line-soft); border-radius:7px;
  padding:4px 11px; font-family:var(--font-mono); font-size:.66rem; font-weight:500;
  color:var(--ink-faint); max-width:210px; overflow:hidden; text-overflow:ellipsis; white-space:nowrap;
}
.window-body{ padding:18px; }
.store-top{
  min-height:108px; border-radius:12px; background:linear-gradient(135deg, #142C55, var(--ink));
  padding:18px; color:#fff; display:flex; align-items:flex-end; justify-content:space-between;
  gap:14px; margin-bottom:13px;
}
.store-top small{
  display:block; color:var(--gold); font-family:var(--font-mono); font-size:.58rem;
  font-weight:600; text-transform:uppercase; letter-spacing:.12em; margin-bottom:6px;
}
.store-top strong{ font-family:var(--font-display); font-size:1.1rem; line-height:1.25; }
.store-btn{
  background:var(--gold); color:var(--ink); font-size:.68rem; font-weight:700;
  padding:7px 12px; border-radius:999px; white-space:nowrap;
}
.products{ display:grid; grid-template-columns:repeat(3, 1fr); gap:10px; }
.product{ border:1px solid var(--line-soft); border-radius:10px; padding:9px; }
.p-img{
  height:70px; border-radius:8px; margin-bottom:9px; display:grid; place-items:center;
  font-size:1.5rem; background:linear-gradient(135deg, var(--teal-tint), #F9FBFC);
}
.p-line{ height:6px; background:var(--line-soft); border-radius:5px; margin:5px 0; }
.p-line.short{ width:57%; }

/* ================================================================
   PÁGINA DE SERVICIO — tipos de negocio
================================================================ */
.biz-grid{ display:grid; grid-template-columns:repeat(4, 1fr); gap:16px; }
.biz{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius); padding:23px;
  transition:transform .18s, box-shadow .18s;
}
.biz:hover{ transform:translateY(-2px); box-shadow:var(--shadow-card); }
.biz-ico{ font-size:1.6rem; margin-bottom:13px; }
.biz h3{ font-size:1.02rem; font-weight:700; margin-bottom:6px; }
.biz p{ font-size:.87rem; color:var(--ink-soft); }

/* ================================================================
   PÁGINA DE SERVICIO — el problema
================================================================ */
.problem-grid{ display:grid; grid-template-columns:.92fr 1.08fr; gap:54px; align-items:center; }
.problem-list{ list-style:none; display:grid; gap:13px; margin-top:25px; }
.problem-list li{
  border:1px solid var(--line); border-radius:12px; padding:14px 16px;
  color:var(--ink-soft); background:#fff; font-size:.93rem;
}
.problem-list b{ color:var(--ink); }
.problem-list .pl-ico{ margin-right:8px; }

.convo{
  background:#fff; border:1px solid var(--line); border-radius:20px;
  padding:22px; box-shadow:var(--shadow-card);
}
.convo-head{
  font-family:var(--font-mono); font-size:.72rem; font-weight:600; color:var(--ink-faint);
  border-bottom:1px solid var(--line-soft); padding-bottom:12px; margin-bottom:16px;
}
.convo-bubble{ max-width:82%; border-radius:14px; padding:10px 13px; font-size:.85rem; margin:9px 0; }
.convo-bubble--cliente{ background:var(--bg-alt); border-top-left-radius:4px; }
.convo-bubble--negocio{ background:var(--teal-tint); margin-left:auto; border-top-right-radius:4px; }
.convo-note{
  margin-top:18px; border-top:1px dashed var(--line); padding-top:15px;
  color:var(--ink-soft); font-size:.85rem;
}

/* ================================================================
   PÁGINA DE SERVICIO — bloques "lo que puedes recibir"
================================================================ */
.feature-stack{ display:grid; gap:72px; }
.feature-row{ display:grid; grid-template-columns:1fr 1fr; gap:58px; align-items:center; }
.feature-row--solo{ grid-template-columns:1fr; max-width:760px; }
.feature-row:nth-child(even) .feature-copy{ order:2; }
.feature-row:nth-child(even) .feature-ui{ order:1; }
.feature-copy .n{
  font-family:var(--font-mono); font-size:.72rem; font-weight:600; letter-spacing:.1em;
  color:var(--gold-deep); text-transform:uppercase;
}
.feature-copy h3{ font-size:clamp(1.55rem, 2.9vw, 2.1rem); font-weight:700; margin:9px 0 12px; }
.feature-copy p{ color:var(--ink-soft); margin-bottom:17px; }
.feature-copy ul{ list-style:none; display:grid; gap:8px; font-size:.91rem; color:var(--ink-soft); }
.feature-copy li::before{ content:'✓'; color:var(--teal); font-weight:800; margin-right:9px; }

/* --- ilustraciones de interfaz --- */
.feature-ui{
  background:#fff; border:1px solid var(--line); border-radius:20px;
  box-shadow:var(--shadow-card); overflow:hidden;
}
.ui-head{
  padding:13px 17px; background:var(--bg-alt); border-bottom:1px solid var(--line-soft);
  display:flex; justify-content:space-between; align-items:center; gap:12px;
  font-family:var(--font-mono); font-size:.72rem; font-weight:500; color:var(--ink-faint);
}
.ui-body{ padding:18px; }
.ui-stats{ display:grid; grid-template-columns:repeat(3, 1fr); gap:10px; margin-bottom:14px; }
.ui-stat{ border:1px solid var(--line-soft); border-radius:10px; padding:12px; }
.ui-stat small{ display:block; color:var(--ink-faint); font-size:.68rem; }
.ui-stat b{ font-family:var(--font-display); font-size:1.14rem; }
.ui-row{
  display:grid; grid-template-columns:1.4fr .7fr .7fr; gap:10px;
  border-top:1px solid var(--line-soft); padding:10px 4px;
  font-size:.77rem; color:var(--ink-soft);
}
.ui-row:first-child{ font-weight:700; color:var(--ink); border-top:0; }
.ui-row--2{ grid-template-columns:1.6fr .8fr; }
.ui-field{
  min-height:30px; border:1px solid var(--line); border-radius:7px;
  margin-bottom:8px; padding:6px 9px; font-size:.7rem; color:var(--ink-faint);
}
.ui-editor{ display:grid; grid-template-columns:90px 1fr; gap:15px; }
.ui-thumb{
  height:100px; background:var(--teal-tint); border-radius:10px;
  display:grid; place-items:center; font-size:2.2rem;
}
.ui-toggle-row{
  border:1px solid var(--line); border-radius:12px; padding:14px;
  margin-bottom:10px; display:flex; align-items:center; justify-content:space-between; gap:14px;
}
.ui-toggle-row b{ font-size:.85rem; display:block; }
.ui-toggle-row span{ font-size:.75rem; color:var(--ink-faint); }
.ui-toggle{ width:34px; height:19px; border-radius:20px; background:var(--teal); position:relative; flex:none; }
.ui-toggle::after{ content:''; width:13px; height:13px; background:#fff; position:absolute; right:3px; top:3px; border-radius:50%; }
.ui-toggle--off{ background:var(--line); }
.ui-toggle--off::after{ right:auto; left:3px; }
.ui-badge{
  font-family:var(--font-mono); font-size:.62rem; letter-spacing:.06em; text-transform:uppercase;
  border-radius:999px; padding:3px 9px; background:var(--teal-tint); color:var(--teal-dark);
  white-space:nowrap;
}
.ui-badge--gold{ background:var(--gold-tint); color:var(--gold-deep); }
.ui-badge--soft{ background:var(--bg-alt); color:var(--ink-faint); }

/* calendario / citas */
.ui-week{ display:grid; grid-template-columns:repeat(7, 1fr); gap:6px; margin-bottom:12px; }
.ui-day{
  border:1px solid var(--line-soft); border-radius:8px; padding:8px 4px; text-align:center;
  font-size:.7rem; color:var(--ink-soft);
}
.ui-day b{ display:block; font-family:var(--font-display); font-size:.9rem; color:var(--ink); }
.ui-day--on{ border-color:var(--teal); background:var(--teal-tint); }
.ui-day--off{ opacity:.45; }
.ui-slots{ display:grid; grid-template-columns:repeat(4, 1fr); gap:7px; }
.ui-slot{
  border:1px solid var(--line); border-radius:8px; padding:8px 4px; text-align:center;
  font-family:var(--font-mono); font-size:.68rem; color:var(--ink-soft); background:#fff;
}
.ui-slot--taken{ background:var(--bg-alt); color:var(--ink-faint); text-decoration:line-through; }
.ui-slot--pick{ border-color:var(--teal); background:var(--teal); color:#fff; }

/* ficha de propiedad / paquete */
.ui-listing{ display:grid; grid-template-columns:1fr; gap:12px; }
.ui-shot{
  height:118px; border-radius:10px; display:grid; place-items:center; font-size:2.4rem;
  background:linear-gradient(135deg, var(--teal-tint), #F3F7F9);
}
.ui-shot--gold{ background:linear-gradient(135deg, var(--gold-tint), #FCFAF3); }
.ui-facts{ display:flex; gap:14px; flex-wrap:wrap; font-size:.75rem; color:var(--ink-soft); }
.ui-facts b{ font-family:var(--font-display); color:var(--ink); }
.ui-price{ font-family:var(--font-display); font-size:1.3rem; font-weight:800; }

/* menú de restaurante */
.ui-menu-row{
  display:flex; justify-content:space-between; gap:14px; align-items:baseline;
  border-bottom:1px dashed var(--line); padding:9px 0; font-size:.82rem;
}
.ui-menu-row:last-child{ border-bottom:none; }
.ui-menu-row b{ font-family:var(--font-display); }
.ui-menu-row span{ font-family:var(--font-mono); font-size:.76rem; color:var(--teal-dark); }

/* bandeja de conversaciones / seguimientos */
.ui-item{
  display:flex; gap:12px; align-items:flex-start; padding:11px 0;
  border-top:1px solid var(--line-soft); font-size:.8rem;
}
.ui-item:first-child{ border-top:none; }
.ui-avatar{
  width:30px; height:30px; border-radius:50%; background:var(--bg-alt); flex:none;
  display:grid; place-items:center; font-size:.85rem;
}
.ui-item strong{ display:block; font-size:.82rem; }
.ui-item p{ color:var(--ink-faint); font-size:.76rem; }

/* diagrama de flujo */
.ui-flow{ display:grid; gap:9px; }
.ui-node{
  border:1px solid var(--line); border-radius:10px; padding:11px 13px; background:#fff;
  display:flex; align-items:center; gap:10px; font-size:.82rem;
}
.ui-node .n-ico{
  width:28px; height:28px; border-radius:8px; background:var(--teal-tint);
  display:grid; place-items:center; font-size:.9rem; flex:none;
}
.ui-node--accent{ border-color:var(--teal); background:var(--teal-tint); }
.ui-node--accent .n-ico{ background:#fff; }
.ui-node small{ display:block; color:var(--ink-faint); font-size:.72rem; }
.ui-arrow{ text-align:center; color:var(--ink-faint); font-size:.85rem; line-height:1; }

/* documento a datos */
.ui-doc{
  border:1px solid var(--line); border-radius:10px; padding:12px; background:var(--bg-alt);
  font-family:var(--font-mono); font-size:.68rem; color:var(--ink-faint); line-height:1.7;
}
.ui-extract{ display:grid; grid-template-columns:1fr 1fr; gap:8px; margin-top:12px; }
.ui-pair{ border:1px solid var(--line-soft); border-radius:8px; padding:8px 10px; }
.ui-pair small{ display:block; font-size:.63rem; color:var(--ink-faint); text-transform:uppercase; letter-spacing:.06em; }
.ui-pair b{ font-size:.8rem; }

/* mockup de sitio en escritorio + móvil */
.ui-devices{ display:grid; grid-template-columns:1fr 78px; gap:14px; align-items:end; }
.ui-phone{
  border:1px solid var(--line); border-radius:14px; padding:8px 7px; background:#fff;
  box-shadow:var(--shadow-card);
}
.ui-phone .mini-hero{ font-size:.62rem; padding:9px; border-radius:7px; }
.ui-phone .mini-line{ height:5px; margin-bottom:5px; }

/* ================================================================
   PÁGINA DE SERVICIO — recorrido del cliente
================================================================ */
.journey{ display:grid; grid-template-columns:repeat(4, 1fr); gap:14px; }
.journey-card{
  position:relative; background:#fff; border:1px solid var(--line);
  border-radius:14px; padding:20px; min-height:176px;
}
.journey-card:not(:last-child)::after{
  content:'→'; position:absolute; right:-13px; top:50%; transform:translateY(-50%);
  width:25px; height:25px; background:var(--ink); color:#fff; border-radius:50%;
  display:grid; place-items:center; font-size:.72rem; z-index:2;
}
.journey-card .j-num{ font-family:var(--font-mono); font-size:.65rem; font-weight:600; color:var(--gold-deep); }
.journey-card .j-ico{ font-size:1.7rem; margin:14px 0 8px; }
.journey-card h3{ font-size:.97rem; font-weight:700; margin-bottom:5px; }
.journey-card p{ font-size:.82rem; color:var(--ink-soft); }

/* ================================================================
   PÁGINA DE SERVICIO — casos por industria
================================================================ */
.use-grid{ display:grid; grid-template-columns:repeat(2, 1fr); gap:18px; }
.use-card{
  display:grid; grid-template-columns:72px 1fr; gap:18px;
  background:#fff; border:1px solid var(--line); border-radius:16px; padding:22px;
}
.use-icon{
  width:72px; height:72px; border-radius:16px; background:var(--teal-tint);
  display:grid; place-items:center; font-size:2rem;
}
.use-card:nth-child(4n+2) .use-icon{ background:var(--gold-tint); }
.use-card:nth-child(4n+3) .use-icon{ background:#EEF1FA; }
.use-card h3{ font-size:1.06rem; font-weight:700; margin-bottom:5px; }
.use-card p{ color:var(--ink-soft); font-size:.88rem; }

/* ================================================================
   PÁGINA DE SERVICIO — funciones adaptables
================================================================ */
.adapt-wrap{ display:grid; grid-template-columns:.9fr 1.1fr; gap:56px; align-items:start; }
.adapt-wrap h2{ font-size:clamp(1.9rem, 3.5vw, 2.6rem); font-weight:700; margin:14px 0 14px; }
.adapt-wrap > div > p{ color:var(--ink-soft); }
.check-grid{ display:grid; grid-template-columns:1fr 1fr; gap:10px; }
.check{
  border:1px solid var(--line); border-radius:11px; padding:11px 13px;
  font-size:.86rem; background:#fff; color:var(--ink-soft);
}
.check::before{ content:'✓'; color:var(--teal); font-weight:800; margin-right:8px; }

/* ================================================================
   PÁGINA DE SERVICIO — proceso de 5 pasos
================================================================ */
.steps--5{ grid-template-columns:repeat(5, 1fr); }
.steps--5 .step{ padding-right:20px; margin-right:20px; }

/* ================================================================
   PÁGINA DE SERVICIO — cotización según alcance
================================================================ */
.quote-box{
  display:grid; grid-template-columns:1.05fr .95fr; gap:48px; align-items:center;
  background:#fff; border:1px solid var(--line); border-radius:var(--radius-lg);
  padding:44px; box-shadow:var(--shadow-card);
}
.quote-box h2{ font-size:clamp(1.7rem, 3.2vw, 2.3rem); font-weight:700; margin:14px 0 14px; }
.quote-box > div > p{ color:var(--ink-soft); margin-bottom:22px; }
.quote-note{
  font-size:.86rem; color:var(--ink-faint); margin-top:18px;
  border-top:1px solid var(--line-soft); padding-top:16px;
}
.quote-list{ list-style:none; display:grid; gap:11px; }
.quote-list li{
  background:var(--bg-alt); border:1px solid var(--line-soft); border-radius:12px;
  padding:13px 16px; font-size:.9rem; color:var(--ink-soft); position:relative; padding-left:42px;
}
.quote-list li::before{
  content:''; position:absolute; left:16px; top:19px;
  width:9px; height:9px; border-radius:50%; background:var(--teal);
  box-shadow:0 0 0 3px var(--teal-tint);
}
.quote-list li:nth-child(even)::before{ background:var(--gold); box-shadow:0 0 0 3px var(--gold-tint); }

/* ================================================================
   RESPONSIVE de los componentes nuevos
================================================================ */
@media (max-width: 1020px){
  .svc-panels, .pains, .why-grid, .demos, .demos--two{ grid-template-columns:1fr; }
  .match-grid{ grid-template-columns:1fr 1fr; }
  .fit-strip{ grid-template-columns:1fr; }
  .fit-strip .btn{ justify-self:start; }
  .shero-grid, .problem-grid, .feature-row, .adapt-wrap, .quote-box{ grid-template-columns:1fr; gap:40px; }
  .shero-visual{ max-width:620px; }
  .feature-row:nth-child(even) .feature-copy,
  .feature-row:nth-child(even) .feature-ui{ order:initial; }
  .biz-grid{ grid-template-columns:1fr 1fr; }
  .journey{ grid-template-columns:1fr 1fr; }
  .journey-card:not(:last-child)::after{ display:none; }
  .steps--5{ grid-template-columns:1fr 1fr; row-gap:34px; }
}
@media (max-width: 820px){
  .match-grid, .biz-grid, .use-grid, .journey, .check-grid, .steps--5{ grid-template-columns:1fr; }
  .shero{ padding:56px 0 70px; }
  .fit-strip, .quote-box{ padding:34px 26px; }
  .feature-stack{ gap:52px; }
  .float-card--tr{ right:0; }
  .float-card--bl{ left:0; }
  .use-card{ grid-template-columns:56px 1fr; gap:14px; }
  .use-icon{ width:56px; height:56px; font-size:1.6rem; }
}
@media (max-width: 400px){
  .wa-float{ right:14px; bottom:14px; padding:11px 15px; font-size:.86rem; }
  .products{ gap:7px; }
  .p-img{ height:56px; font-size:1.2rem; }
  .ui-devices{ grid-template-columns:1fr; }
  .ui-phone{ max-width:110px; }
}

/* ---------- Footer en dos filas ---------- */
.foot-top{ padding-bottom:22px; }
.foot-bottom{ border-top:1px solid var(--line-soft); padding-top:20px; }
.foot-bottom .foot-links a{ font-size:.84rem; }
@media (max-width: 820px){
  .foot-top, .foot-bottom{ flex-direction:column; align-items:flex-start; gap:18px; }
}

/* Diagrama de flujo compacto dentro de una tarjeta de demostración */
.ui-flow--mini .ui-node{ font-size:.72rem; padding:9px 11px; }
.ui-flow--mini .ui-node .n-ico{ width:22px; height:22px; font-size:.75rem; }

/* ---------- Titulares en pantallas pequeñas ----------
   Con el mínimo del clamp (40px) los H1 largos comían seis líneas y
   empujaban los botones fuera de la primera pantalla. */
@media (max-width: 560px){
  .hero h1, .shero h1{ font-size:clamp(1.95rem, 8.6vw, 2.6rem); }
  .hero-sub, .shero .sub{ font-size:1.02rem; }
  .hero-ctas .btn{ width:100%; }
  .hero-proof{ grid-template-columns:1fr; gap:16px; }
  .proof-item{ padding:0; border-left:none; }
  .section-head h2{ font-size:clamp(1.6rem, 6.6vw, 2.1rem); }
}

/* ---------- Nav en pantallas medianas ----------
   Con "Inicio" son seis enlaces más el botón: entre el breakpoint del
   hamburguesa y el escritorio ancho conviene apretar el espaciado antes
   que dejar que la barra se desborde. */
@media (max-width: 1100px){
  .nav-links{ gap:18px; }
  .nav-links a{ font-size:.9rem; }
  .nav .btn{ padding:10px 16px; }
}
@media (max-width: 950px){
  .nav-links{ gap:14px; }
  .nav-links a{ font-size:.86rem; }
  .nav-logo img{ height:48px; }
}